COVID19 tracking dashboard by John Hopkins
Arogya Setu, the covid19 tracking app of India is downloaded 127.6 million till now on App Store and Play Store which makes it the world's most downloaded covid tracking app, the data collected from users including location, their test details helped in tracking and isolating the covid positive patients. Similiar applications developed are greatly supporting the segregation of population and location based on the amount of risk and also supports government and organizations to take up timely actions. (Yourstory, 2020)
Since the virus is novel, there require researchers to analyze a huge volume of information – out of scope for the human brain to comprehend on its own. The area called predictive analytics helps governments to manage patients who are more vulnerable most at risk from the virus.
Machine learning along with big data analytics aids in treatments like finding antibodies required for vaccine preparation.
Big Data in 2021 comes to action in similar scenarios as discussed where it helped in tracking spread to planning activities regarding the virus, the same time big data during this scenario came into wider discussion due to the fact that these applications collect a large amount of user data to fuel its functionalities. (TCD, 2021)
The future of business in 2021 can be improved like how Big Data supports covid19 tracking and prevention from 2019. Businesses can make smarter decisions using Big Data analytics where strategies are made using facts derived from data and not from assumptions or feelings.
Adoption of strategies: There is a wide range of tools available for data analysts where the centralized data is available to the different departments of the company not just the IT departments with controlled access s required. This enables departments to form strategies that aid in their varied operations. This avoids any miscalculation by the IT department since the data is available across all the departments to cross-check analysts and reports.
Serving the right customer: Likewise, how Facebook and Google know about us it is crucial for companies to know their customers well using the data they provided with content to better serve them and increase conversions by providing customized solutions.
Products and services: As discussed above knowing customer's likes and behavior also helps in customizing and offering unique products and services. Big Data Analytics will also assist in promoting and improving products and services that need attention leading to improved innovation.
Boosting income: Using data it is possible it conduct competitor analysis to understand what works better for them in comparison. This helps in identifying the trends in their market, capture them at early stages, and adopting them.
Big Data opens door to AI to automate decision making leading to increased revenue and happy customers.
- Spoorthi Joshi S
References
YourStory 2020 | Arogya Setu remains among top 10 downloaded apps globally in May: NITI Aayog CEO Kant | https://yourstory.com/2020/06/arogya-setu-top-10-downloaded-apps-globally-niti-aayog (accessed on 14th February 2021)
JHU 2021 | The Johns Hopkins Coronavirus Resource Center (CRC) | https://coronavirus.jhu.edu/about
(accessed on 14th February 2021)
TCD 2021 | COVID-19 and the Perils and Promise of Big Data | https://www.tcd.ie/business/news-events/covid-19-big-data.php (accessed on 15th February 2021)
Interesting blog!, great insights regarding how big data and analytics helped during the pandemic and how the same would be of help to businesses in 2021. A blog worth sharing! :)
ReplyDeleteAn interesting approach to big data considering how huge amount of personal data has been collected during Covid-19 period and how it leads to predictive analytics used by governments due to prevent the spread of the virus. Similar to India’s Covid-19 tracking app, 1500 people a day has been downloading Ireland’s Covid Tracker App according to Irish Times and there is a detailed explanation on HSE site about privacy concerns including what type of data has been collected from users and which the partner organisations the app worked with. Even though these tracking apps claim to protect the user’s privacy, there will always be trust issues, and there is no doubt big data will be one of the trend topics of 2021 as it has been before.
ReplyDeleteIlgin Damla Omay
It’s interesting to see how big data helped track and prevent the spread of Coivd19 during the pandemic. Similar to Ireland’s and India’s Covid-19 Tracker Apps, an application named “Life Fits Into Home” was developed in Turkey, allowing citizens to share their Covid-19 risk status and learn about the risk status of the people around and be warned when entering a high-risk zone. However, it is still controversial whether the application complies with the established data processing principles such as purpose limitation or time limitation. Citizens who need to use mass transportation (both for intercity and within the city travels) are obligated to use that application, regardless of significant privacy concerns.
ReplyDeleteDuring such crucial circumstances it is interesting to observe technology been used in such a useful manner. Big data is the domain of data science which in recent Covid-19 times has been a big helps in keeping a track of personal data of people by keeping a track on affected people and help stop the spread of virus by a tracking app easily accessible to locals which are very helpful and useful for public and the health departments. The blog provides a piece of very important information about how big data can be very useful for accessing and storing of a large amount of information for analytics in further years.
ReplyDeleteDamanvir kaushal